{"title":"Pregnancy \u0026 Postpartum Care","description":"\u003cp\u003eEssential care products for pregnancy and postpartum recovery. Support your body and wellbeing through every stage of your journey.\u003c\/p\u003e","products":[{"product_id":"illum-leakproof-underwear","title":"Illũm leakproof underwear","description":"\u003cp\u003e\u003cspan\u003eExperience ultimate comfort and protection with Illũm leakproof underwear. These bamboo boy shorts provide all-around coverage to keep you feeling secure and confident. Never worry about unexpected leaks again while using any type of pad, tampon, or menstrual cup. With proof protection and light absorbency, these underwear are perfect for any day of your cycle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eOur patent-pending tunnel design allows for the wings of any pads to fold over into the inner gusset, without going all the way down the thighs.  \u003cstrong\u003eAnd this very tunnel prevents your cloth pads from sliding up and down!\u003c\/strong\u003eOur undies are made with a mix of bamboo, cotton and spandex to provide ultimate softness and flexibility at the same time. They are true to size, but our models have expressed that the thighs can be a bit tight. You can simply up one size if you'd like a more snug fit vs. tight fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eBody (Exterieur) \u0026amp; Lining (Doublure):\u003c\/b\u003e 57% Bamboo (Bambou), 38% Cotton (Coton), 5% Spandex\u003cbr\u003e\u003cb\u003eLeakproof Gusset:\u003c\/b\u003e 100% Polyester\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can wash these undies just like any other undies! However, we do recommend washing in a cold cycle and laying flat to dry or using the dryer in a low heat setting.\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0537\/4250\/2082\/files\/cleaning.png?v=1624464028\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MUMS","offers":[{"title":"XS","offer_id":48230211682609,"sku":"","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":48230211715377,"sku":"","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":48230211748145,"sku":"","price":28.99,"currency_code":"CAD","in_stock":false},{"title":"L","offer_id":48230211780913,"sku":"","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":48230211813681,"sku":"","price":28.99,"currency_code":"CAD","in_stock":true},{"title":"XXL","offer_id":48230211846449,"sku":"","price":28.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8969\/2465\/files\/EF26D313-C9E6-49E7-AEF4-15F231E1B2DE.webp?v=1706644164"},{"product_id":"witch-hazel-perineal-healing-foam-frida-mom","title":"Witch Hazel Perineal Healing Foam | Frida Mom","description":"\u003cp\u003e\u003cspan\u003eGet instant cooling pain relief from vag to tush with this witch hazel foam that absorbs into the sore spots, not the pad.\u003c\/span\u003e\u003c\/p\u003e","brand":"MUMS","offers":[{"title":"Default Title","offer_id":48563354501425,"sku":"","price":22.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8969\/2465\/files\/34FF18D7-F294-454B-AEB1-966563076373.png?v=1711200237"},{"product_id":"instant-ice-maxi-pad-4-pack","title":"Instant Ice Maxi Pad - 4 | Frida Mom","description":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003eGone are the days of adult diapers filled with ice chips. These ingenious 2-in-1 postpartum padsicles combine instant cold therapy + an absorbent pad in one super chill double-date for your vagina. Experience relief and comfort during postpartum recovery with our innovative padsicles. Our 2-in-1 design provides instant cold therapy and absorbency in one convenient product, making it an essential addition to your postpartum care routine. No more dealing with uncomfortable ice chips or multiple products - our padsicles have you covered.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MUMS","offers":[{"title":"Default Title","offer_id":48563454804273,"sku":"","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8969\/2465\/files\/25C493DC-B8E2-424C-8A4A-FC67E502776A.png?v=1711200800"},{"product_id":"postpartum-catch-all-pads","title":"Postpartum Catch-All Pads | Frida Mom","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan\u003eThere’s nothing low-key about postpartum discharge in those first few weeks after giving birth. We designed these super-absorbent maxi pads to catch all the blood clots, bladder leaks and everything in between that comes 1-2 weeks post baby's arrival - after a vaginal or C-Section delivery It's specially designed to handle the physical changes and challenges of early postpartum recovery. No need to worry about leaks or discomfort - we've got you covered.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MUMS","offers":[{"title":"Default Title","offer_id":48563462635825,"sku":"","price":20.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8969\/2465\/files\/62C69C66-ABC5-4F36-81E5-61CF6E888B1D.png?v=1711201046"},{"product_id":"disposable-underwear-boyshort-8-frida-mom","title":"Disposable Underwear Boyshort - 8 | Frida Mom","description":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003eMesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in place, without squeezing or pulling. Maximize comfort during postpartum recovery with this mesh-free, mess-free disposable underwear. Designed to stretch to your needs, it provides a soft, seamless, and breathable fit that keeps pads securely in place, without causing discomfort. Experience unparalleled support with these disposable boyshorts from Frida Mom.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"MUMS","offers":[{"title":"Default Title","offer_id":48563510477105,"sku":"","price":25.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8969\/2465\/files\/090819BE-D74D-468D-B263-0C342E664558.jpg?v=1711202820"},{"product_id":"frida-mom-perineal-cooling-pad-liners-24pk","title":"Frida Mom | Perineal Cooling Pad Liners | 24pk","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMEDICATED PAD LINERS:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e These Perineal Cooling Wipes are essential for your hospital bag, providing full-coverage relief in just one sheet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Say goodbye to messy DIY padsicles and speed up healing with these medicated witch hazel wipes, without any added dyes or fragrances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e For even more cooling relief, try popping them in the fridge before use. Trust this step 4 in the Frida Mom 5-step Postpartum Recovery Regimen for instant relief from vag to tush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion__body rte\" data-collapsible-body=\"\"\u003e\n\u003cdiv class=\"accordion__content accordion-content__holder accordion-content__holder--truncate is-visible\" data-truncated-holder=\"\" data-collapsible-content=\"\"\u003e\n\u003cdiv class=\"accordion-content__inner\"\u003e\n\u003cdiv class=\"accordion-content__entry\" data-truncated-content=\"accordion-content__entry--truncate\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MUMS","offers":[{"title":"Default Title","offer_id":50049502708017,"sku":"","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8969\/2465\/files\/EC4D6FA8-0DC3-431E-9963-7FBA64559A7E.jpg?v=1727397163"},{"product_id":"frida-mom-disposable-underwear-high-waist-c-section-8pk","title":"Frida Mom | Disposable Underwear High-waist C-Section | 8pk","description":"\u003cp\u003e\u003cspan\u003eMesh-free, mess-free recovery wear that stretches even more than you have, yet won’t roll down over the incision. 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Sit up, stand and sneeze without feeling like your insides are going to slip out!\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePROMOTES MOBILITY \u0026amp; MOVEMENT: Our postpartum belly band is designed with 3 adjustable straps to provide compression where you need it. Sit up, stand and sneeze without feeling like your insides are going to slip out!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePOSTPARTUM ESSENTIAL: Whether you're recovering from a vaginal or C-Section birth - our belly binder is the post labor and delivery essential you need to support healing by helping you move comfortably.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eEASY TO ADJUST: Each strap can be self-adjusted and tightened as much or as little to give you compression where you need it most.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eFULL COVERAGE \u0026amp; TARGETED SUPPORT: The Frida Mom postpartum belly wrap gives you belly support, back support, and posture support during your postpartum care journey.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSIZE \u0026amp; MATERIAL: Outer fabric is made with keep-cool mesh, while inner fabric with soft knit jersey. 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Designed for short-term use, but sturdy enough to be washed and re-worn multiple times—feels like real underwear, not disposable hospital mesh.\u003c\/p\u003e\n\u003cp\u003eOne size fits most:\u003c\/p\u003e\n\u003cp\u003e• Waist stretches up to 60\"\u003c\/p\u003e\n\u003cp\u003e• Leg openings up to 30\"\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePackaged in our signature uncoated, recyclable box for a clean, elevated shelf presence — now upgraded with a reusable mesh laundry bag inside to protect underwear in the wash and add long-term value.\u003c\/p\u003e","brand":"Mother Mother","offers":[{"title":"O\/S","offer_id":51711120015665,"sku":"UNDRWR","price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/8969\/2465\/files\/9da275aa10c37926db4531c458a9cb6ab63e6f98da231a9e3328e2a697579d6e.jpg?v=1754582701"},{"product_id":"mini-skin-scar-oil","title":"Mini Skin \u0026 Scar Oil","description":"Our Mini Skin \u0026amp; Scar Oil, a product of Bare Mum, is specifically designed for the transformative season of motherhood. 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